Let me start off by saying that I am not a Pinterest expert! I’m just a big fan of it and use it often for my business and my personal life. This is just a collection of tips from one creative to another. That said, I LOVE Pinterest and use it daily! You can see my latest pins, including my daily stories, right here!
This blog post is for any creative interested in using Pinterest as both a personal and business tool. Most of my recommendations will be specifically for those with a business account, but there are definitely some tips that everyone can use!
What is Pinterest?
Pinterest is a social sharing network that functions like a digital cork board. Users can create folders of images, videos, gifs and shopping links and organize them however you’d like! As a creator, you can upload your work for others to search for, see, share, and save to their personal boards or you can save other people’s pins to your boards for later reference.
Why Use Pinterest
Even with the “social” part of its business, Pinterest functions more as a visual search engine than a social media platform. This is important to keep in mind, because it will impact how you will present your work. That said, it is a great way to get your work in front of thousands of interested people!
Pinterest’s algorithm (in my experience) rewards creators who upload quality content by giving them early access to new tools, showing their pins to more people, and being a quality tool in and of itself. Not only is it a great way to share your work, but the platform is a great market research tool thanks to its unique insights and metrics.
Pinterest is a tool for…
- Growing your audience
- Sharing your work
- Finding inspiration
- Market research
- Connecting with other creatives
- Getting new ideas
- Learning new skills
- Researching search terms
- Getting ahead of trends
Building a Quality Pin
Creating your own pins is a key part of the creator experience on Pinterest because the platform rewards creators for creating new, engaging, pinnable content for their users! There are a few important things to consider when choosing images for Pinterest. Remember how I said that the whole thing is sort of a visual search engine, like Google or Yahoo? That’s because the algorithm uses image searching technology to rank and return results. If your image and your description match the search terms people are looking for and your pins are getting saved at high rates, the algorithm favors your content for being an accurate representation of what people want from those search terms.
Put simpler: you want clear, high quality images that match the search terms you’re putting in the title and description.
Here’s what you need to think about when it comes to your images…
However you design your pins, ensure that you’re using high quality images that match the subject of the pin. If you say that something is a “Vintage Armoire” but your photo is of a modern armchair, then people searching for vintage armoires won’t be saving your pin and the algorithm will eventually stop promoting it.
You can also save images from a website! This is helpful if you don’t have the Pinterest browser extension but want to be able to save blog photos, product images, and more from your website without creating or uploading graphics.
Choosing a Board on Pinterest
This is pretty self explanatory so here are some more tips: pin your images to multiple boards! One piece can be both a “DIY Makeover” and “Bedroom Furniture” at the same time.
Pin Titles on Pinterest
Let’s talk about keyword Dos and Don’ts:
DO use keywords that accurately describe your pin.
DON’T cram every single keyword you can think of into the title.
Try to keep your titles naturalistic and use search terms that Pinterest itself will give you! I like to visit the Trends page because it has so many helpful tips for current trending terms and you can research keywords to see what’s trending!
DO: “Painted Furniture Makeover by The Turquoise Iris!”
DON’T: “DIY Hand-Painted Furniture Vintage Flea Market Flip Makeover Armoire Dresser For Sale Real Wood”
The same rules apply for the description! No one likes a spam bot, so make sure your description accurately conveys any additional information about the pin in question without stuffing it full of keywords.
DO: “This vintage hutch gets a beautiful boho blue makeover from artist and creative coach Dionne Woods!”
DON’T: “Antique furniture vintage hutch makeover boho blue ombre hippie aesthetic”
Whenever possible, your links should match your keywords. If I create a pin that says “Pinterest for Creatives,” where the image and the search terms all match, but the link took you to my shop to buy some brushes then you’d be pretty ticked! If you’re adding a link to a pin then it had better be to whatever your pin and descriptions are advertising.
Creating boards and sharing pins on Pinterest
The best way to organize your boards is in the way that makes sense to YOU! However, do keep in mind that you want people to be able to find and share the pins you create so it’s important to use terms that your audience is familiar with.
Your boards should…
Tell your audience about you.
While you might call your oil painting style and inspiration board “Totally Susan!” it is unlikely that anyone else will be searching that term and looking for oil paintings. Something like “Abstract Oil Painting Inspiration” is more likely to come up when users are searching for the type of work you do.
Have some crossover into other topics.
One of the cool tools that Pinterest gives us is the ability to look at the topics and trends that our followers are interested in! For example, a ton of my followers are interested in DIY (of course!) but even more of them share an interest in gardening! You can bet that I use a Pinterest board to plan my spring gardening because I know that my followers will be interested in that, too!
There’s no point in creating boards you won’t actually use, so don’t waste your time on creating a board you’ll forget about in a month. The best way to utilize any social sharing tool for your business is to actually use it the way it’s intended. This boosts you in the algorithm, familiarizes you with how your audience will be using the platform, and makes your marketing efforts more successful overall!
Saving Other Pins
Not only would it be time consuming and exhausting to create every single pin you ever saved, it would mean that you miss out on a major benefit of pinterest! Saving other people’s pins is a great way to save ideas — whether it’s an outfit, recipe, or a reminder on how to use “whom” correctly — and to get noticed by others. So feel free to save pins with abandon!