What is a Creative Coach

Jun 18, 2021 | 0 comments

Have you ever looked at my channel or visited my Facebook page and wondered “So what does a creative coach do, exactly?”

This post is for you!

For those of you who don’t know me, I’m Dionne Woods. Over the course of my life I’ve used a LOT of words to describe myself. Daughter, wife, mother, dog-lover, business owner, friend… Despite years of creativity, it took a long time for me to become comfortable with the word “artist” and even longer to admit that the word “coach” could fit in there too.

Which is sort of why I’m a coach! 

I realized that I can’t possibly be the only creative business owner who has struggled with things like finding resources, shipping questions, pricing problems, and the ever-present imposter syndrome. So why should I be the only one to benefit from my years of knowledge and experience?

Enter creative coaching. 

What does a Creative Coach do?

Did you know that I’m a baseball mom? Both my boys play very competitively and some of my favorite memories are out on the ball field cheering them on. In baseball, coaches are responsible for choosing the right players for the team – not just in terms of athleticism but also with regards to how well they connect as people, as a team. 

Business coaching, especially creative business coaching, is sort of the opposite. Our clients choose us because our values are aligned, we can understand their goals, and we communicate well together. That means that no two business coaches are the same but it does mean that there will always be the right coach out there for you and your creative business. 

Every coach might focus on different aspects of their client’s lives. 

My goal as a coach is to empower creatives to build an art business that fits their lives, rather than a business that runs their lives. Typically, I focus on five areas:

The Artist’s Mindset 

The most important work I do is teach creatives the value of their own work, perspectives, and self care! Being a professional creative is not for the faint of heart! It requires thick skin that can only be developed through some serious self-love.

Creativity and Techniques

Any artist can tell you that art blocks are a real thing! So what do you do when your art business relies on your ability to be creative and, well, create? That’s where I come in. My clients come to me for creative exercises, new techniques, artistic challenges and even book recommendations to help them work through those tough moments when the canvas stays white.

Time Management for Creatives

I haven’t met a creative yet who hasn’t told me that one of their biggest challenges is time management. When you feel like you have to wait for inspiration to strike, sticking to a schedule can be kind of difficult! I help my clients find a scheduling system that gives them more time and freedom to do what they love.

Creative Business & Marketing Tips

Surprisingly, running a creative business is a lot more business than it is creative! Between building a website, social media, marketing, selling, packaging, shipping, and bookkeeping it’s honestly a wonder that any of us have time left over to actually make the art we sell. I teach my clients all the tricks I know for putting parts of their business on autopilot.


One of the best ways I’ve been able to help is simply by providing resources! There are a million and one answers to any question we type into a search engine, so my creative coaching clients really value being able to reach out to someone and ask, “Hey, which of these services is actually worth the money?”

A Day in the Life of a Creative Business Coach

I wouldn’t be a very good coach if I couldn’t walk the walk! In addition to creative coaching I am also a full-time artist, podcast host, magazine founder, entrepreneur, mom, and art educator! When I’m not hosting a workshop or at a baseball tournament, this is pretty much what my day looks like:

  • 8:00 — Journal pages, then breakfast + tea. 
  • 9:30 —  Off to  the gym to meet mom! 
  • 11:00 —  I always have my first coaching call or LIVE no later than this time.
  • 12:00 —  Now is when I officially start taking care of allllll the things I do, like: 
    • plan,
    • create, 
    • paint, 
    • schedule, 
    • record podcast interviews, 
    • design, 
    • host trainings in my groups, 
    • have team meetings, 
    • place merchandise orders, 
    • coordinate The Turquoise Iris Journal
    • ship products, 
    • and coach my clients!
  • 6:00 —  Dinner time with the family! One of the best parts of my day.
  • 8:30 —  Most nights I am back on live at 8:30!
  • 9:30 —  I take the evenings to catch up on emails and schedule social posts.
  • 12:00 —  Finally bedtime!

Should You Hire a Creative Coach?

If you can say yes to all of the following questions then you are ready to start working with a creative business coach:

Do you have a creative business?
Are you ready to take daily action toward your goals?
Are you looking for insight and accountability?
Do you need help clarifying your goals and creating a game plan?

Now you know what I do!

Does it line up with what you had in mind? Let me know in the comments!

If you want to know more about my coaching programs, click here!

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